Insights is a performance and analytics web application empowering employees, clients, and artist teams to measure artist consumption trends across 3rd parties to inform strategic business efforts.

Insights combines private data (distributed through SME) with public data. It has 15 streaming platforms from Spotify to Apple Music to Deezer, video platforms like YouTube and TIkTok as well as many different social platforms like X, Facebook, Instagram, all centralized in one place and accessible 24/7.

PRIVATE DATA PUBLIC DATA

(Streams & Views) (Charts & Socials)

Please note: Images and features displayed in this guide may vary slightly from your version due to updates and changes.

Your Homepage

When you first log in to Insights you land on your home page: Search.

Use search to find the specific content you want. Search by:

Song name, URI, UPC or ISRC
Artist Name
Video Title - Currently partnered channels only
YouTube Channel Name - Currently partnered channels only

To view only distributed content, select "My Catalog Only" to filter out any content not included in your catalog.

Left-Hand Navigation

On the left-hand side is the main navigation, where apart from “My Catalog” you will also find:

“Search” allows you to search for different tracks, products, artists, channels

“My Favorites” centralizes any tracks or artists you star,
“Charts” which allows you to access a wide array of different charts across different platforms.
“Gainers” highlights potentially successful tracks gaining popularity on TikTok
“New Releases” features how tracks are performing across the NMF playlist ecosystem. (This feature isn't available yet, but it's on the way. Get a sneak peek at its functionality. Thanks for your patience!)

On the bottom you can access your settings in case you want to change the language or set a home market and streaming platform which sets persistent values for filters throughout the application.

My Catalog

“My Catalog” provides a high-level overview of how the content in your catalog is performing. It organizes your content by Accounts, Songs, Products, Artists, Videos, and YouTube Channels, listing all items you have permissions for and distributed by Sony Music Entertainment.

Account Page

Here you can see a top down view of your clients. The Accounts tab shows all the accounts you have access to at a glance. Navigate to a detailed view by clicking on the accounts name in the list.

Selected account view provides details (songs, products, artists, videos and YouTube channels) that are relevant to that account only.

Songs, Products & Artists Tabs (Music Streams)

My Catalog offers multiple performance views for Songs, Products, and Artists. Each table is customizable based on what you care about.

Use the “Change” columns to spot trends over 1, 7, or 28 days, showcasing growth in Songs or Artists. Filters like Label, Country, Store, Tier, or Artist can refine your view.

Song Page

Use search to navigate to your preferred songs page, searching by its name or ISRC at any time . Alternatively, you can click on song title links throughout the application as a secondary option.

The Songs page consolidates essential metrics in one place, eliminating the need to switch between various tools. This information is accessible anytime, anywhere, making it feel like you have a data analyst available around the clock.

Overview Tab (including Song Compare)

Above the song’s title, you'll find contextual information such as the release date, links to the artist and product pages, and metadata. The star icon next to the title allows you to mark it as a favorite.

Additionally, you can click 'Share' to generate a direct link for users with access to Insights. The page can also be exported as a .PDF for easy printing or sharing.

As you scroll down on the overview tab, you’ll see the “Performance over Time” graph, which shows how different metrics are progressing over time. Source of Streams and Playlists, Subscription type, Country, Age and Gender are available, but may vary from store to store.

Filters such as Market, Store, and Select Period allow you to view song data in a more specific context. You can narrow your focus by selecting a particular country, region, or multiple countries, and refine further by choosing a specific store or time period. For time periods, you can select from predefined intervals or customize the range to suit your needs.

The data on this graph is organized in an intuitive way so you can quickly understand the sources, countries, stores, and products that are driving the most impact, and it can be downloaded as CSV right from the page.

By Sources

The "By Sources" section provides contextual insights, including a breakdown of active and passive source metrics, as well as age and gender data. Hover over any bar to view the raw numbers.

By Countries

“By Countries” shows the top 25 market driving streams Select or de-select them as needed. Hover over any bar to view the raw numbers.

By Stores

“By Stores” shows a break-down across stores. Hover over any bar to view the raw numbers.

By Products

“By Products” shows the main products associated with the song, such as albums, singles, or compilations. Hover over any bar to view the raw numbers.

Song Comparison

When viewing a song, you can easily compare it with other songs from your catalog. Simply select “Compare To…” to view their streams side-by-side for a clear performance comparison.

Playlist Digest & Playlist Tab

Visit the Playlist Digest section on any song page (Overview tab) to see which playlists are driving the most streams. You can switch between card view and list view to filter and sort according to your preferences.

Quickly see the top 12 most impactful playlists based on the playlist’s streams impact on the song or information like the amount of streams the playlist drove to the track (based on the time-period selected), the number of playlist followers, as well as granular metrics like the track’s current position and last position move.

Click on any playlist card (where applicable) to see how the playlist position and streams volume change over time. For added convenience, you can switch to a list view to see all playlist in a simplified form.

If you want to dig even deeper, click the “See All Playlists” to get a complete list of all playlists the track is currently featured in. This view (Playlists tab) allows you to filter by playlist type, store, market as well as customize and sort the table by the metrics that matter most to you. You can toggle between current playlists and past playlists for a broader perspective, and search for specific playlists by name to see if a song is or was included.

Playlist metrics help identify high-impact opportunities to maximize exposure and audience engagement. They provide insights into which platforms and specific markets to target, enabling data-driven strategies for growth.

Charts Tab

The Charts tab on the song page displays all past and present chart appearances for any song, not just those in your catalog. If a song is on any chart, you can now see it organized on the Song Page along with the # of placements and the top markets it’s in.

You can also see the number of charts where the track is in a top position (Top 5, Top 10, Top 15). Click into any Charts tab for a granular view with more contextual metrics like: current position, Trend, Peak Position, peak date, entry date, and days on chart, with the ability to sort.

Click “See All Charts” to see the full list of charts with these same contextual metrics.

Toggling “By Region” toggle allows you to quickly see a regionalized breakdown of chart performance and gaps where the track isn’t featured on. This can help spot opportunity and drive strategic discussions.

You can use the filters to view specific charts or countries. To see only current charts, select “Current.”

Each chart appearance can be expanded to track the song’s progress on that chart over time, starting from its first appearance.

UGC tab

UGC is user-uploaded videos that include a portion or all of your sound recording or video. UGC data, including performance and claim data, can be viewed in Insights on a song or a video's page for any video that has been claimed as UGC with their content on YouTube.

On applicable song pages, you'll be able to see UGC data for all videos that matched the audio in one of your sound recordings. On video pages, you'll be able to see UGC data for all videos that contain a visual or audio visual match to one of your videos. This will be the only application (within SME & outside of SME ) where an artist can see a list of UGC videos that SME is claiming on their behalf.

TikTok tab

The TikTok tab on the Song page shows TikTok performance over time for Creations, Views, Likes, Comments, Favorites and Shares.

Each metric can be viewed by UGC/PGC or by Country, helping you to understand how fans are engaging with your songs on this specific platform, and where.

The grid view shows Streams and TikTok activity side by side.

Products Page

The Products page allows you to view all product types, including Full-Length Albums, EPs, and Singles, and track their performance over time. You can analyze data by Track, Store, Country, Stream Source, or Label (if you have access to multiple labels). Or view the track listing and their streaming performance by customizing the date(s).

Smart Products

Enabling "Smart Products" provides a more comprehensive view of performance by consolidating streaming data across related products with the same ISRCs. For albums, this includes streams from singles, and for singles, it accounts for all versions, ensuring a complete analysis. This feature ensures that streams from singles contribute to album performance and vice versa.

You can find any Product page by searching for its album title or UPC or by navigating via the Products tab under My Catalog. Additionally, products can be starred to add them to your favorites for quick access.

Artists

Insights provides a comprehensive view of both distributed and non-distributed artists’ songs, social activity, and chart performance. If an artist appears on any product distributed by the brand as a Primary Artist, Featured Artist, or Mixer, they will be marked as “In Your Catalog” with a small folder icon and a check mark.

The star icon can be used to add an artist to your favorites for quicker access to data on artists in your catalog.

All Time Streams and Monthly Listeners are shown in the top line, along with social links. If a link is missing, please contact support.

Similar to the Song Page, there are tabs for Overview, Playlists, Charts, Songs, Products, and Social. The data shown can be filtered by country, store, and selected time period.

Playlists Tab (Artists page)

Here you can see the list of playlists containing tracks relevant to a particular artist. You can check current or past playlists, as well as filter them by the country, store, market and type. Similar to the Playlist tab on the Song page you can search for specific playlists by name to see if they contain the tracks of your selected artist.

Songs Tab (Artists page)

The Songs tab lists all songs for that artist in your catalog, including all streaming activity where the artist is listed as a Primary Artist, Featured Artist, or Mixer. This tab is only available for artists in your catalog.

Products Tab (Artist Page)

Products tab lists all the products of a selected artist that can be additionally filtered by country. The list is customizable and may include imprint, account info and the release date.

Social Tab

The Social tab is the best way to view followers, fans, and subscribers on major social and streaming platforms.

Social stats are updated daily and can be viewed over various time spans (last 7 days, 28 days, 3 months, 6 months, or a year).

You can view data as a single graph or choose the grid view to see individual graphs for each platform. In grid view, each graph shows the follower count over time, along with a daily change line.

Charts Tab

The Charts tab displays every appearance from all global and country charts in Insights. Use the filters to refine your analysis by song title, platform, or country (including “Global”). Select “Only Current Appearances” to hide songs that are no longer on any chart.

Videos & YouTube Channels Views

The Videos and YouTube Channels tabs show the number of views for the last 3-calendar months and All Time.

The “Change” columns highlight trends over the past 3 months, indicating the growth of videos or channels.

Additionally, these tabs provide the average view duration and estimated gross revenue. You can use filters such as Label, Country, or Channels to narrow your view.

My Favorites

“My Favorites” organizes all your high-priority tracks, artists, products, videos, or channels in one place. Anything you’ve starred on their respective pages will appear here.

This is also an easy way to access playlist additions, chart position movements for selected products and artists, and trending videos on your chosen channels. You’ll receive alerts on mobile for any major movements that take place on playlists and charts.

The same applies to product, artist, video or channel on their respective pages.

Charts

Insights aggregates streaming charts from the major platforms, offering an industry-wide view of the most listened-to songs globally.

Charts currently provided:

Apple Music Top 100 (Daily) - Global & by Country
Spotify Top 200 (Weekly & Daily) - Global & by Country
Spotify Viral 100 (Daily) - Global & by Country
TikTok (Weekly & All Time) - Global only
Deezer Top 100 (Daily) - Global & by Country
Shazam Top Tracks (Daily) - Global & by Country
Soundcloud Top Songs (Daily) - Global & by Country
Soundcloud New & Hot (Daily) - Global & by Country
Amazon Top Tracks by Genre (Daily) - Global only
Recochoku (Japan) Top 200 (Daily & Weekly)
Line Music (Japan) Top 100

Chart Filters

Choose a chart to view the latest global rankings. To access older charts, select from the previously published dates. You can also choose a country (where available) to see the most streams for that specific country.

Trending Dashboard

Trending Dashboard helps you identify trending songs with confidence, powered by machine learning models and the data points you care about, including active streams for Spotify and Apple Music.

You can find the Trending Dashboard in the left-hand navigation under “Trending.” The section also includes the existing TikTok Gainers report, now available as the second tab. Note: these are internal features available for employees only.

The Trending Dashboard sorts tracks based on the number of days a song has been trending determined by our machine learning model. From there, you can view a track’s 30 Day Staying Power, which predicts the likelihood that a trending song will continue to trend for 30 more days. You can also see other stats like one-day Spotify and Apple streams.

Use the filters at the top of the page to zero in on the trends most relevant to you. Clicking on a track will take you to the song page, pre-filtered to show the trending market so it’s easier to explore the trend in more detail.

Want to learn more about how the trending model works? Just click “Learn More” at the top of the page.

As an extension of the Trending Dashboard in Insights, we’ve added a banner to the song page that helps you quickly spot and explore what’s driving trends across markets.

The Trending Banner highlights where a song is trending, how long it’s been trending, its staying power, and the trending drivers behind that activity.

TikTok (Gainers)

TikTok Gainers is a dashboard that scans our extensive collection and proactively highlights tracks gaining popularity on TikTok, tailored to your preferences. Please note: this feature is exclusive to internal teams.

You can switch between a daily view and a 7-day view. To see activity in a specific market, use the country filter to focus on particular countries and regions.

Additionally, choosing an ISRC country will help you analyze the performance of specific regional repertoire. For instance, if you want to see how UK repertoire trends in the United States, set the ISRC market to the UK and the country market to the US for a focused view.

You can also refine your view to the brand’s repertoire by using the brand filter and selecting a release period for track releases. This allows you to focus on Frontline repertoire, Catalog repertoire, and everything in between.

Finally, set a % Creations threshold based on the magnitude of the spike you’re interested in. Set this value low for broader coverage of positive changes, or high if you only want to see significant spikes.

New releases, also known as New Music Friday

“New Music Friday” feature in Insights is for internal employees only.

Use this tool to quickly gauge how tracks are performing within the New Music Friday playlist ecosystem. The main table ranks songs by the number of NMF features they have. You can view the number of Top 10 positions each song holds, along with its average position. Additionally, you can see the top 10 markets for each track and their respective positions."

You can use the filters at the top of the page to view the NMF ecosystem from a previous week. Additionally, you can select a country to highlight a track's performance in that specific country's NMF. For tracks with more than 10 features, you can delve even deeper into the data.

Users can quickly get an outline of the playlists it’s featured in or not featured that’s screenshot-friendly. It’s also easy to organize the placement information by region in order to spot opportunities faster.

Thank you for reading along! We hope this Insights and this guide help you with tracking performance, exploring trends, or optimizing strategies for you to stay one step ahead in managing and growing your impact.